People make decisions based on emotions. Nobody knows that better than us, marketers and salespeople. So how can we tap into those emotions and connect efficiently with the audience through messaging?
And most importantly, can ChatGPT convey emotions like confidence, courage or trust more persuasively than us, or do we have one great leverage over any AI?
With a career of over 20 years in Marketing, Zach Messler is prepared to give you lots of powerful insights and practical advice on how to successfully position your company, bring in better leads and convert more.
Zach will make it easy to understand…
- … the power of emotions in Marketing
- … the potential of clear messaging
- … the leverage we have over ChatGPT, the thing AI will never experience and can never properly convey: emotions.
If you missed the webinar or want to revisit Zach’s talk, you can watch the recording 👉 here
Zach Messler, Product Marketing Advisor & Mentor
“I spent 20 years in product marketing for B2B technology companies. This largely meant teaching non-technical sales pros how to explain complex software in a way that moved an executive buying audience to act. Along the way, I learned a few things about how to write, how to present and how to speak.”